FeedConditional commerce explained
Conditional commerce for Shopify, explained in plain language
Conditional commerce starts with a simple sentence: I would buy if one condition changed. BuyWhen captures that condition, lets the merchant decide what can safely be done, and guides the shopper back to Shopify checkout with private, expiring terms.
No income is guaranteed. Commission is paid only for eligible paid months.
From unknown hesitation to an explicit condition
Traditional ecommerce records browsing, carts, and orders. Conditional commerce adds the missing statement between interest and purchase: the exact delivery, availability, fit, question, service, procurement, or price requirement that blocks the order today.
The request remains attached to the product or cart and is not a guarantee, reservation, preorder, or public offer. The merchant must review and revalidate any binding response.
Private clearing instead of public price changes
An approved response is visible only to the intended shopper, applies to the approved product and quantity, expires, can be revoked, and is checked again before checkout. This lets a merchant answer one real condition without publishing the same treatment to every visitor.
Evidence after the decision
BuyWhen links the condition, merchant decision, private checkout, order, refund state, and retained-outcome review in a Revenue Receipt. The evidence supports learning while keeping modeled opportunity separate from paid and proven value.
Frequently asked questions
What is conditional commerce?
Conditional commerce lets a shopper state the exact condition under which they would buy, then lets the merchant approve a safe response within inventory, margin, identity, delivery, and policy controls before checkout.
Is BuyWhen a wishlist app?
No. BuyWhen captures an actionable conditional purchase request and supports merchant review, private response, checkout revalidation, and outcome evidence. It is a revenue recovery and conversion optimization app, not a saved-items list.
Reviewed by the FeedIQo product team. Last updated August 23, 2026.